A whole new website that entails: a home page that quickly identifies us as a theatre company with a unique bent on language driven plays; a donate page that is inviting and easy to use, and offers a direct deposit into our Byline Bank Account; universal tabs such as contact, who we are, support us, memberships; create a staff/board biography page; and devise a social media connection between our Facebook page and our website in order to increase "likes" and social network connections.
Paired with O2B from DBC
Since it's incorporation in 2011, Accidental Shakespeare has serviced the city residents of Chicago. Our passion is to produce language-driven plays with compassion and wit. Examples of past productions are The Tempest and Macbeth by Shakespeare, Overruled by George Bernard Shaw, The Misanthrope by Moliere and Boston Marriage by David Mamet.
Our company members are a small group with broad talents in acting, directing, writing and design. Our board members have theatre and accounting backgrounds to help us stay artistically and financially sound.
Short term goals for this year is to finalize our Vision Statement, raise funds for our February stage reading of a world premiere play Black Knight, create a video that will attract individual donors and foundations, and create a holistic marketing approach, which includes revising our website.
A revised website with a clear marketing message and easy to use navigation will help us when potential future funders such as the Driehaus Foundation, the Gaylord and Dorothy Donnelley Foundation and Chicago Community Trust consider us when we apply for grants. It could also serve to further attract interest from those who first read about us on our Facebook page. Overall, raise us to a higher level of financial stability in order to produce a season that will engage the public.
We would check for funds given in the donation page; promote ticket sales as well as other promotions to generate audiences for any given show; and write new posts of what's happening/what we've been doing, that would be connected to Facebook.
Company member Benjamin Dionysus, who creates graphics and has done past promotions using Facebook and MailChimp, board member Jim Campbell, our resident computer geek, and hopefully in the future a part-time marketing staff member. As to the benefits, if the new website could be streamlined and easy-to-use; future outreach to the public would quantify.
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